The majority of the questions are statements that must be rated on a scale of 1 to 5, depending on whether a person agrees or disagrees. These are known as Likert Scale Questions.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When the option of ‘strongly agree’ is selected, it must be in response to a positive or favorable statement. This will ensure the data is consistent. For example: ‘I feel I have the same opportunities for growth as others in my company.’ The answer ‘strongly agree’ should be positive for the company.
On occasion, an eNPS survey question is also included.